I think a lot of companies today are executing some sort of strategy on social media. But the one piece of advice I could give is actually having a funnel executed from A to B. I see a lot of companies out there doing posts, they’re writing comments. They might be delivering to their website, but there’s no end result. So you could put a lot of money off the back of that strategy but it’s not going to give you any sales for your business.

So the funnels I actually put together for my clients is pretty simple and that’s actually creating an advertising component on Facebook and delivering that to some sort of opt-in funnel, getting their information obviously at some sort of offer for your business. Getting leads off the back of that, and then actually having a strategy to execute and sell those leads.

So having that funnel in place is crucial otherwise you’re going to be spending money putting it out into the abyss and really just getting brand awareness with no execution off the back of that.